SARAJEVO: EMOTIONAL SETTING ON WILSON’S PROMENADE – BRAS AS SYMBOL OF SUPPORT TO WOMEN SUFFERED BY BREAST CANCER

SARAJEVO, SEPTEMBER 18 (ONASA) – Since yesterday, Wilson’s promenade has been decorated with a unique emotional display that leaves no one indifferent – bras carefully placed along the path, collected as part of the campaign organized by the Alma Ras company, together with its loyal customers.
This display is not only a visually striking sight, but carries a deep and emotional message of support for women suffering from breast cancer.
During the action, over 2000 bras were collected – 2000 symbols of strength, hope and love.
They are now telling their quiet but powerful stories on this Sarajevo promenade, reminding us all of the importance of togetherness and caring for each other.
As a company that mostly employs and cares for women, Alma Ras has always put women at the center of its business.
In cooperation with the association Think Pink, they continued that mission through a donation of 27,000 KM to support women who are going through this struggle.
But what makes this campaign more special is the participation of Alma Ras customers, who by purchasing items from the “Support I Love” line and donating their bras, became a voice of support and solidarity.
“Today, I am especially proud that together with our loyal customers and the Think Pink association, we managed to create this emotional and visually striking display of support for women suffering from breast cancer. This display, which includes over 2,000 bras donated by our customers, symbolizes strength, hope and love, and serves as a reminder that no woman should be alone in her struggle. Thank you all for being part of this story and for making a difference together”, said Nermina Kadrić, marketing manager of the Alma Ras company.
“When we talked with the management of the Alma Ras company in January and planned our extraordinary partnership, this setting was one of the activities for which we immediately knew how much emotion it would bring to every woman and how important the message we were sending was. We have been impatiently waiting for this very day when we will show it to the citizens of Sarajevo. Behind every 2000 bras there are 2000 women, stories, emotions, love, empathy and understanding. We are extremely grateful to the Alma Ras company for the partnership that lasts 365 days a year,” said Nela Hasić, regional director of the Think pink organization – together we are one.
The display will be on display until October 15, while the allocation of 1 KM from the “Support I love” line will last until the end of the year. (end)